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When is the Best Time to Publish a Blog Post? … A Comprehensive Look
In installment number four of our “timeless question exploration” series, we’re looking at “When is the Best Time to Publish a Blog Post?” We’ve previously explored “How Often Should I Blog for My...
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Should My Business Have a Facebook Page? … A Comprehensive Look
In installment number five of our “timeless question exploration” series, we’re looking at the topic of “Should My Business Have a Facebook Page?” Indeed, this seemed to be an oft-debated question long...
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What Are The Best Social Media Channels for Business? … A Comprehensive Look
In installment number six of our “timeless question exploration” series, we’re looking at the question of “What Are The Best Social Media Channels for Business?” Short Answer: Wherever your audience...
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How Do You Measure Content Marketing ROI? … A Comprehensive Look
In installment number seven of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Content Marketing ROI?” While most of the articles we explored spoke to...
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How Do I Get More Twitter Followers for My Business? … A Comprehensive Look
In installment number eight of our “timeless question exploration” series, we’re looking at the question of “How Do I Get More Twitter Followers for My Business?” Short Answer: There is really no one...
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What is a Good Social Media Strategy for a Small Business? … A Comprehensive...
In installment number nine of our “timeless question exploration” series, we’re looking at the question of “What is a Good Social Media Strategy for a Small Business?” Short Answer: Start with the main...
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What is the Ideal Length of a Blog Post? … A Comprehensive Look
In installment number ten of our “timeless question exploration” series, we’re looking at the question of “What is the Ideal Length of a Blog Post?” Short Answer: Conventional wisdom says if your main...
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Does Social Media Improve SEO? … A Comprehensive Look
In installment number 11 of our “timeless question exploration” series, we’re looking at the question of “Does Social Media Improve SEO?” Short Answer: While it’s often hard to draw an A to A, B to...
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How Often Should I Share Content on LinkedIn? … A Comprehensive Look
In installment number 12 of our “timeless question exploration” series, we’re looking at the question of “How Often Should I Share Content on LinkedIn?” Short Answer: Unlike Twitter, where content can...
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How Do You Measure Social Media ROI? … A Comprehensive Look
In installment number 13 of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Social Media ROI?” Short Answer: It’s not always easy to determine ROI of...
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How Can I Increase Engagement on Social Media? … A Comprehensive Look
In installment number 14 of our “timeless question exploration” series, we’re looking at the question of “How Can I Increase Engagement on Social Media?” Short Answer: Take a real interest in two-way...
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How Do I Increase Blog Traffic…A Comprehensive Look
In installment number 15 of our “timeless question exploration” series, we’re looking at the question of “How Do I Increase Blog Traffic?” Short Answer: Writing quality content is key, as are a proper...
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A Short Note on the Future of B2B Content Engine
Greetings. We wanted to take a quick moment to update you on the future of B2B Content Engine and let you know we are almost out of private beta of our new platform – we’ll be opening things up to the...
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Our Content Marketing Failures – An Embarrassing Introspective
The title of this article is not mere click-bait. We’ve stunk at content marketing. It’s the truth. Almost one year ago today, we set out on a mission to make meaningful content marketing possible for...
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Putting Together a Content and Social Media Strategy for Our SaaS Startup
This post is the follow up to the recent article Our Content Marketing Failures: An Embarrassing Introspective. The first half continues to explore the journey to our new plan. Each month, we’ll...
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Twitter 101 for Startups
Startups often face different challenges on Twitter than established companies, lacking brand recognition and an initial band of followers. In the absence of a dedicated social media manager, it can...
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A Practical Social Content Marketing Plan for Startups
In this day and age, your startup has most likely heard about the benefits of content marketing. But you might not realize executing your own content plan doesn’t have to be complicated. In fact, you...
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How to Build a Call-to-Action for your WordPress Blog Using Canva
If you’re a bootstrapped or early-stage startup, it’s unlikely you’re utilizing a marketing automation system to design calls-to-action. If so, Canva should be one of your new best friends. Canva is a...
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How to Build a Call-to-Action for Twitter Using Canva
We recently took a look at how to build a call-to-action for your WordPress blog using Canva. As we previously noted, Canva really is easy and intuitive enough that anyone can use the software to...
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How to Create an Inbound Marketing Plan for Twitter
To be successful using Twitter for inbound marketing, there are two main questions you should be asking, assuming you’ve already come up with your target company profile and persona… 1. What does my...
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5 Twitter Basics Every Company Should Know
At one time or another, every person or company is new to Twitter. Luckily, there is a wealth of information on best practices and strategic consideration. But it’s not always easy to know where to...
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5 Great Twitter eBooks for Business
With the recent publishing of our Twitter Lead Generation Blueprint, we’ve added to the resources on the internet that explore how your business can succeed on Twitter. Some of those materials we’ve...
View ArticleTwitter Lead Generation Thought Leaders: Jordan Skole
As the marketing director for Ambassador (a software company that promises to make referrals easy), Jordan Skole is no stranger to the power of lead generation through Twitter. In fact, you may have...
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Survey: Content Marketers Cite Resources, Time as Major Impediments to...
Content Marketer Survey on Surveys Results In a recent survey, “lack of time” and “lack of resources” were listed by content marketers as the two greatest impediments to their survey-responding...
View ArticleHow to Track the Best Sales and Marketing Metrics
Attempting to track the best sales and marketing metrics is not easy. Thus, I enjoyed this article by Michael Dooely in which he explores – among other things — the perils of an over-focus on metrics,...
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Best Practices for Blogging Using Curation Software and Distribution Tools
Blogging remains one of the most important ways to educate prospects and drive traffic to your website. Curation software and distribution tools can typically make this process more achievable for...
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The Value of Thought Leadership and Differentiation
Ginny Soskey offered some good commentary with regards to recent trends and marketing buzzwords in the last few weeks/months/years: Please raise your hand if you’re sick and tired of the same marketing...
View ArticleEmbracing Content Distribution and Avoiding Company Self-Promotion
We place a lot of value in the recent Content Marketing Institute piece by Bruce McDuffee. In the article, he discusses converting content marketing to revenue. Specifically, I believe there was a lot...
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Five Questions To Ask About Curation With Regards To Your Content Strategy
As a general rule, you’ll likely find the most benefit from content curation when it is used as part of a larger content strategy. It should help fill in the gaps and simplify whatever you are...
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The Impact of Curation on Email Newsletter Readership
This article from Suzan St Maur of the “How to Write better” blog does a great job of illustrating the power of curation as a supplement to a greater content marketing strategy. It’s interesting to...
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How Adding Content Curation to the Marketing Mix has Tripled this Business...
Very recently, we referenced an article from the “How To Write Better” blog of Suzan St. Maur. In it, Suzan discussed how she was able to triple the size of her email newsletter list by replacing more...
View ArticleHow Often Should I Blog for My Business? … A Comprehensive Look
With the recent publishing of our eBook/workbook, “Create More Blog Posts,” I wanted to take an expansive look at the question “how often should I blog for my business?” Short Answer: At least once per...
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Why a Top Sales Executive Believes in the Power of Social Selling
Social sharing is typically an integral part of any B2B content marketing plan. However, there remains a large amount of skepticism – and rightly so — about the business legitimacy behind many of these...
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How Often Should I Email My Subscribers? … A Comprehensive Look
Short Answer: At least once per week for businesses trying to use their newsletter for lead nurturing purposes. Consistency matters to remain top-of-mind and to engage readers (this will vary by...
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How Often Should I Tweet for My Business? … A Comprehensive Look
“How often should I tweet?” is a popular question for social media marketing. The most common question is “when is the best time to tweet to achieve the most engagement?” We’ve previously addressed...
View ArticleAn Overarching Look At What The Compendium Acquisition Means
This article by Robert Rose takes a look at the recent Compendium acquisition by Oracle. Of all the commentary Mr. Rose provides, I find it most interesting what he had to say about the approach of...
View ArticleWhen To Use Curated Content On Your Company Blog
Recently, Marcus Sheridan and the Sales Lion pronounced why Curated Content on Your Website is an Ineffective Waste of Time. A closer look at his article reveals Marcus was really referring to...
View ArticleWhat Makes A Thought Leader Anyway?
We believe one of the big benefits of curation is its ability to assist in executing thought leadership campaigns. We’ve also taken a look at its real-life application/implications, in What Content...
View ArticleGet More Sales By Knowing When to Ask Versus When to Tell
In a world where inbound marketing is gaining steam at a rapid pace, the prospect is more empowered than ever. As most have noted, he can consume materials at his own pace and contact a company as...
View ArticleThe Continuing Evolution of Inbound
Over at the Curata blog, Jess Zubatkin recently took a look at Inbound’s Marketing Next Stage of Evolution: Content Curation. I’m not so sure the progression will necessarily be a linear journey....
View Article5 Principles of Successful B2B Content Curation
For today’s post, we’ll take a look at some brief reminders with regards to effectively executing B2B content curation. Get On The Same Page At B2B Content Engine, we believe curation envelops the...
View ArticleStatistics Revisited
Recently, the folks at Passle released some very contradictory data with regards to the most recent Content Marketing Institute report, which we found very interesting… The latest Content Marketing...
View ArticleHow and When to Utilize a Microsite or Niche Topic Portal
Curated microsites (also known as niche topic portals) are one of the most underutilized ways to increase lead generation as part of curation and content marketing efforts. A niche topic portal is...
View ArticleIs “Outbound” Really the Problem?
As creators of a content marketing/curation tool suite, we clearly believe in the future of inbound marketing. Speaking from a personal perspective as a sales consultant, the shift from outbound to...
View ArticleLearn When and Where Curation Tools for Business Can Drive More Revenue
Stating the necessity of “more content” is a common refrain, not only from industry thought-leaders, but also many of the industry surveys that outline content marketers’ top challenges. For today’s...
View ArticleChanging Your Blog and Your Viewpoint Over the Course of Time
Marcuse Sheridan wrote a great article the other day about how our businesses evolve. As Marcus is working on a new version of his inbound marketing book, he shared how some of his thoughts and...
View ArticleBest Practices for Using Newsletter Software and Distribution Tools: When and...
Email newsletters represent one of the most attainable ways to maintain top-of-mind status with your prospects and/or or current customers. Software and distribution tools can typically make this...
View ArticleThe Effect of Distribution Software on a Marketer’s Most Important Metric
The Small Screen Producer blog recently investigated four digital marketing metrics that really matter. I was somewhat surprised to see them list number one as “reach.” Specifically, I would have...
View ArticleBest Practices for Using Social Sharing and Distribution Software: When to Share
Social sharing represents one of the most meaningful ways for businesses to maintain top-of-mind status with their prospects and current customers. Software and distribution tools can typically make...
View ArticlePublishing Blog Content on a Consistent Basis is Important
This is a great article by Don Dalrymple that discusses the importance and value of publishing content on a frequent and consistent basis. Here’s how he explores the importance of being “top of mind“:...
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